Category Archives: BMW

BMW and Starbucks

By | Published: January 29, 2008
What do they have in common? Sadly for both of them, what made their brand so hugely attractive have ultimately worked against their image over the years. The products themselves haven’t changed. Bayerische Motoren still builds fabulous cars and Starbucks coffee still tastes great. However, the thing that did change is the perception of the [...]
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2008 BMW M3

By admin | Published: December 28, 2007
Every new iteration of the M3 is hailed as “the best M3 yet!” by the journalists. The latest M3 may well be the fastest, quickest, and best performing M3 to date but it’s not distinguished enough to be the best M3. It’s heavy, thirsty, complicated and doesn’t look special. The look is quite important. When [...]
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